If it wasn't such a rarity for Bayern's monopoly to be upset then I doubt I could even tell you the Bundesliga champions most years, let alone their goal of the season winner.
I think what I've found in recent years, since I've had no engagement with them, is that games like FIFA and Football Manager really expose people to so much more football, or players at least on a superficial level, than watching actual football matches does. Not to say there aren't those out there that do watch a bonkers amount and variety of football to have some genuine knowledge of players beyond recognising a name and having half a clue about where they might play. I did used to watch more football from Germany, Spain and Italy when it was more readily available on Sky and BT but I can't say I ever picked up much/anything in regards bit part players from also ran clubs in those leagues through doing so. Yet I still remember being psyched when Tevez went to West Ham because I'd signed him once on FM, turned out that stocky little maniac was nothing like the picture I'd painted in my head from the game.