Yeah obviously I'm not holding up the formation and subsequent behaviour of the premier league as some sort of bastion of sporting integrity. Murdoch is a cunt. Many, most or probably all PL or broadcast or advertising execs are cunts. Most of them don't care about the football other than the fact the 'quality of the product' is good for their pockets, so it kind of wins by default.
But making comparisons between that and what the PIF are doing is disingenuous at least. It's awful for the game, it's awful for established, prestigious clubs and competitions.
I don't want to pull the ladder up or stop investment, or just keep the stars in Europe. But surely the growth of different leagues and regions has got to be sustainable or partly organic if it's to truly benefit the game and the regions themselves? The Saudi league won't go the way of China, I'm sure of that. It's a long term strategic investment. But fucking hell, it's ruinous, the money they're throwing about. It's not real actual money at that top end either. I remember the fuss when the first £10k a week contract was dished out, and rightly so. £1m a week is not the same.
It won't ever be any more than 4th/5th 'best' league, no matter what they pay or who they get tbh. It'll just be a mixture of comical sideshow and retirement home that doesn't become a watchable spectacle, obeys no formal financial or sensible business rules, and just dilutes the rest of the game with it's financial firepower