Anyone who believes club fluff 100% literally deserves everything they get, to be honest. As I said the other day, what are they meant to say? "Well yeah, we'll probably be about 12th this season, hope that's ok". It's 4-5 year old quotes being made to use a stupid argument. Occam's Razor says they're an investment firm and unless they're a particularly rubbish investment firm, they were never going to endlessly pour money in.
Neves was never going for £40m this summer. Not to say someone couldn't have had him if they wanted. It helps us a lot that he doesn't really want to move, bless him.