The senior officials keenly watched polls during the election campaign and hoped that the party that employed them would fare badly. When one YouGov poll showed the party up during the campaign, one said: “I actually felt quite sick when I saw that YouGov poll last night.”
Another official argued that the polling bounce for the party was actually “great”, stating: “I shall tell you why, it is a peak, and the polling was done after the Manchester [terror] attack, so with a bit of luck this speech will show a clear polling decline and we shall all be able to point to how disgusting they truly are.”