Let's not forget this is mission creep.
Since Fosun took over, season ticket and matchday prices have gone through the roof exponentially, they've binned the Early Bird, charged maximum prices for the Man Utd game (a total dead rubber against a reserve team with <5,000 fans in, great), regularly charge silly money for cup games, the foreshadowing of massive ticket hikes then actually *some* of them aren't too bad so you had all that ridiculous forelock tugging the other week, pretending they're doing us a favour by giving us back money we've already paid for matches we couldn't attend...
You kind of get away with this when there's a novelty factor - which under the normal run of things would be gone now, but as no sod has been able to anything for what feels like decades, they'll get another bounce of it in the short term - and/or we have a really good team, which I don't think we do at the moment (not with the way this manager wants to play anyway, and I don't wish to talk about him on this thread because people get upset if I question if he really has the credentials to do the job).
That goes away and it doesn't take long for the round of fucks to be aimed at the directors' box. Maybe they don't care.