Downloaded the new PES demo a couple of days ago and haven't stopped playing it, which is usually an indicator that I will enjoy a game - so popped on to Amazon and there it was in all it's glory for £35 - so I've ordered a copy (wouldn't have paid £55 to Game, the robbing bastards). First thing I will do when it arrives is copy the update file which adds all the proper licensing to the game (player names, badges, kits etc). I have to say, it's so much fun to play. Probably more fun than FIFA. I always grew up playing PES, but switched to FIFA years ago due to the licensing. Having an option to copy a file over to give all the players their proper names etc - especially with Wolves in the Prem, was enough to twist my arm and get it. Also £35 doesn't break the bank.
I will still get FIFA when it's out, but it'll be nice to have a couple of options. PES is so bloody smooth and it looks fantastic, though!