Then he should've have employed Jeff.
Said this before on Jeff but when he came in he was put in for skillset of building a brand, increasing the potential on their ROI.
Hence we get the stuff that makes the majority of us do the Partridge shrug gif but vital to Fosun.
On his arrival he had 2 good people below him. One to look after the transfer side of things and one to look after the day to day commercial stuff and engaging with the fans. Taking out the "settling" in season that set up worked well. Whether you rated Kevvy T or Laurie is a different matter just the end result was it worked.
Then we get them leaving, for whatever reasons, which is fair enough as not many execs stay around for too long and can get attracted to bigger and better jobs. This is where the issues start though....Mr Branding suddenly becomes the expert and installs himself as the head of football and we start to get the very slow breakdown of what had been built. Decisions like Silva, because Jeff rates him, agreeing to weird stretched out payment plan from Liverpool and it goes on and on. We get the breakdown of the relationship between Nuno and the club and by the end Nuno is happy to walk away.
We get Mendes getting a tighter grip on things and we get Bruno Lage and a decision to not really spend anything and the strange rise up the ranks of Scott Sellars who then seems to hit peak Jeffness with his horrendous, good for nobody deal with Barca for Traore.
Last summer was just messed up, we started like this window is "need to sell Neves before we can buy"....then no one wanted him so spent £100m.
Actually thought the Lage - Beale - Lopetegui situation settled things down. Scott binned, Lops brings in his own football man and Hobbs promoted and looks good in his hybrid role of transfers and club matters.
Then we hit this period. Why the club felt it was wise to brief Liam, PTS and whoever else I don't know.
Fosun need a return to the set up style they had when they arrived but I don't think we get that under Jeff anymore. Even taking into account his poor decision making over the last few years, he has probably hit the max he should stay in this role. New person, fresh ideas etc.
I know the FFP stuff will still be hanging around but better managing of how we release the info, how we communicate with the fans, how they communicate with the Head Coach