I said to Johnny on Saturday, Jeff has mentioned Spurs, Leipzig & Dortmund among others as 'role model' clubs but we don't actually seem to operate anything like any of them. We don't have the scouting, multi club structure or continuity in style of play like RB do, we don't buy low/sell high like Dortmund (I'd imagine they'd point to Jota but the way that deal has been structured makes a mockery of that argument), we haven't invested in our infrastructure or been ruthless in the transfer market like Spurs have... Can't think of any clubs at all who are run similarly to the way we are at the moment.
The recruitment is completely scattergun. We've tried to pick up highly rated young players (but ended up paying a ridiculous fee for Silva which completely defeats the point) but then lost out on huge transfer fees with Pote & Vitinha, we've tried to pick players up like Chiquinho, Aït-Nouri and Mosquera before they make the move to a bigger club and their value skyrockets but then we've also overpaid for players like Guedes, Semedo etc (and would've if we'd activated the deal for Trincão) after they've made their 'name' at another club, we've lurched from relying on Mendes to that reliance apparently being a factor when we've sacked a manger and now right back to that same 'strategy'...
There's this weird thing we do where we just give in to players wishes and let them go wherever they want. Adama to Barça for free for 6 months like he's a make-a-wish kid, Coady to Everton for a fraction of his value so he can be closer to home and get game time before the World Cup, now this weird situation with Raúl where we've basically just allowed him to act like a free agent while he prepares for the WC, all of this under the guise of rewarding players for past loyalty at vast cost to the club. Then on the flip side we treat loyal players like Saïss and Ruddy like shit when their contracts wind down.
It's clear they don't have a clue what they're doing on this front.
They've been after Lopetegui for a long time, he was apparently advising them on various matters before they took over and he appears to have a large management team (instead of just letting Bruno, his bro and Big Tone run the show) who he can hopefully delegate to. Hopefully he's a long term appointment and his remit is larger than just the coaching side. If he's here for 4/5 years, has a big influence on all aspects of the club and is backed appropriately I can't see it being anything other than a success. If he's just a Head Coach and the rest stays the same then he's going to have his work cut out for him no matter how good of a coach he is.