I'd have said £20 was reasonable. As it was last season. It's a round number, it's affordable enough. No need to put it up by 15% for some arbitrary reason. What's that £500k over a year paying for?
Like I say, I pay it anyway. I have nothing else to spend my money on, I lead a very simple, some would say joyless life. I am single, I have no dependents, I go out maybe twice a week and hardly go wild then, I haven't been on holiday since 2008, I don't smoke any more, I no longer drink in the house, I don't buy clothes to any great degree, I have literally no extravagant tastes. I spend most of my time watching sport, chatting shit on here, reading obscure books and trying to educate myself further. I earn more money than I can spend unless I suddenly decide to drastically change what I do (or decide for whatever reason to stop working). I am not someone affected by a ludicrous price rise. But plenty of people will be.