Paddingtonwolf
Flaming Galah
- Joined
- Oct 30, 2009
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Craft breweries have been canning in 330ml for ages. There's been a more recent shift into 440ml, but 330ml has been the standard for ages.
This is just the big boys trying to turn the screw on the more successful micro breweries to keep them in check. They tried the same thing with Beavertown Gamma Ray a few years ago, but failed.
They may have, but I would guarantee that coca cola, pepsico, dr pepper, sprite, 7-up, etc etc have been using 330ml for a damn sight longer. That is the issue I guess. I see a pretty fucking easy solution - just make sure that the can looks suitably adult really. And then you would hope the retailers put it clearly in the alcohol section.