It's difficult to but your finger on really. It's definitely image, and partly because I think a few years ago we all hoped Rory was basically born to sweep all before him. He came bursting on the scene, a tiny little cooled spring of mischief with Dennis The Mennis hair, with a swing that looked as athletic, technically brilliant, but also full of joy. There's scarcely a sight better than seeing Rory almost bouncing down the fairway after a booming draw. He just makes it look fun. And like when he was late for the ryder cup tee off, police escorts and all, I just thought 'he'll get to the tee, chomping on a mars bar, lash his drive down there and then call his playing partner a bitch. Cos it's Rory, and deep down he's just kinda like us. Like we all thought of rooney a few years ago. A working class kid with a got given talent, but that crucial gift - you could see him still going to the range with his mates, or having a kick about on Asda car park or whatever.
Spieth burst on like he was literally a robot designed by the pga to stop Rory. And regardless of the fact that he's since (and definitely helped by his humanising master's blow outs) actually seemed like a nice bloke, he's still not *Rory*. Or Tiger. Or like the kind of character that dominates a sport, but everybody still wants them to win. I don't dislike the kid anymore, but I still can't warm to him