Neither of them have packed in their season tickets because they couldn't afford it, they've done so because the pricing is immoral and Shi has no interest in whether they or anyone else is there or not. You are off base with 'afford' Could I afford to pay over £50 to watch us play Bournemouth in a 45 year old stand, queuing 25 minutes to get in, with my knees under my chin, taking the entirety of half time to just go to the toilet and zero chance of getting refreshments, yes...Will I? Most probably not. The band aid is ripped off by not having the season ticket, that's the emotional pull gone, decisions now are financial and that Bournemouth example I've given is not financially worth it