Someone in one of the clubs I ride with asked a very similar question recently. It got a bit confusing as there was an awful lot of willy-waving and obsessing over detail which could potentially add 100’s of pounds unnecessarily to the purchase price. It’s easy to get carried away with other peoples money!
I didn’t get involved in that debate but observing it and looking at what other people are riding, the standouts would be (sorry if stating the obvious) set a budget and then look at the offerings from typical players within it. Across 3 clubs there are quite a lot of Specialized, Treks, a few Cannondales, a couple of Meridas and a load of weird niche stuff, but the brand that seems most popular by headcount and very highly regarded whilst seemingly representing decent value for money appears to be Scott. A couple of guys ride Whyte’s without any issues which I think are in a more friendly price bracket still. I wouldn’t say any of the riders have bikes from brands which are noticeably more robust than any of the others so it’s pretty much you pays your money you takes your choice.
Personally I’d dig around on the net for a retailer that might still have some 2022 stock of something from the above and capitalise on any substantial discount rather than a specific bike itself, but that’s not always easily done when your heart is set on something.
I know that’s all a bit vague but the guy that asked the original question ended up with as many questions himself as he got answers. In the end though he went for a Scott Scale (not sure on the spec or price exactly) but it’s a lovely bike. He’s happy which in the end is all that matters.
Not sure if that helps but happy hunting!
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