Its always been a bit half arsed though hasn't it, I mean how many people know we have a Rugby League team in Brum (who are playing at Avery fields, which no disrespect is a grassroot Rugby Union club) London has moved more times than I care to remember
Hiding behind a paywall has not helped the game, raising the profile and therefore sponsorship opportunities will help more than seeding teams in locations with little infrastructure or even promotion.
I have family in Newcastle, not one of them knew what the Magic weekend was. There was no promotion of the game, nothing on the town.
The game at youth level has fairly good participation outside the heartlands, although it is has quite a different slant, more a summer Union camp.
It'll never displace Football or even Union, but there is a market for it and an untapped fan base. Its a genuinely exciting product that desperately needs exposure and not to be hidden away behind paywalls or the red button.