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A good first step for our guys would he a disney+ subscription and watching all of Welcome to Wrexham and reading up on how they have grown and developed the brand of Wrexham, as opposed to our own attempts at growth.

Next steps would be bringing in an outside consultant to do a review of the club, its processes and departments and to audit how they compare. So thinking an ex director of football, technical manager from elsewhere etc.

3rd would be someone to drive scouting and data analytics for transfers, loans and developments. Pointless having a cat 1 academy and producing players that are leaving on free or sold from almost nothing. They will justify selling Mane and Gibbs-White as a value for its success. But it needs to be producing players to cover our incredibly small squad structure, not just bringing in finances that are wasted elsewhere.
 
 
I’m not sure the Wrexham model of famous actors fronting for some rapacious VC is applicable for everyone.

Its not but the work on brand growth through football and network creation is a lot more sensible than via an over focus on Esports. Whose brand has improved most over the last 5 years, ours or theirs? And then factor in the increased exposure of the Prem and the revenue it afforded is.
 
That's only come because of the actors though, or really 1 if truth be told, and the legal financial doping his reach offers them. There's little to be learnt from that without the same factor. Admired or appreciated, but not learnt. Blues tried to a degree and fell flat on their faces.
 
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