Wolverhampton Wanderers are considering adding another temporary stand at Molineux as part of plans which could be in place for the start of next season.
They are weighing up more than 10 short-term options to improve what’s on offer for fans, including adding seats and updating facilities such as the club’s corporate areas.
Filling in the corner between the South Bank and the Steve Bull Stand with temporary seats, similar to the Graham Hughes Stand in the adjacent corner, is a likely option.
The Athletic understands the masterplan to transform Molineux into a huge stadium of around 50,000 seats remains in place but is on hold for now.
PWolves fall behind clubs such as Newcastle United (52,305-capacity) and West Ham United (60,000) in terms of generating match-day income and are now adopting a cautious approach to gradually improving and expanding Molineux from its 31,700 capacity, rather than making a huge outlay on a massive redevelopment which would not see a financial return for many years.
Their arena of 130 years has been a sell-out in home areas for every match since Nuno Espirito Santo’s team won promotion back to the Premier League and, as revealed by The Athletic earlier this month, the club now has season-ticket waiting list of 10,000 fans.
Knocking down and rebuilding the dated Steve Bull Stand, which was constructed in 1979, would take two years and, with nowhere to house the displaced fans from it on a temporary basis, the hit to attendances would be considered too great.
It would also come at a huge financial cost and wouldn’t necessarily lead to a quick return on that investment. Instead, spending will largely be focused on improving the playing squad.
It is thought that leaving the ground for any period of time is not being considered. Nor is a permanent move away from Molineux.
However, the club is looking for a new home for its under-23 games. Telford United’s New Bucks Head ground is no longer fit for purpose, with matches having been postponed there for the past few months owing to an unplayable pitch.
Telford and the club’s Compton Park training ground aren’t thought to be long-term options. Instead, Wolves could look elsewhere in the city, such as the CKW Stadium in the Castlecroft area of Wolverhampton, where their women’s team play, as a short-term move while they source an area in the city to either build a permanent small stadium or use another facility.
The majority of the short-term options for Molineux — where Wolves don’t have enough space to satisfy demand — revolve around the Steve Bull Stand.
Bosses are looking at how to reconfigure that stand to add more seats and rows, improve the corporate offering and also possibly increase the number of turnstiles. Fans often queue for more than 30 minutes to get in.
They would also like to permanently house away supporters in the corner between the Steve Bull and Stan Cullis stands, but again the former would need reconfiguring in terms of access to the stand and also segregation.
Wolves have been working with architects and business consultants on their most viable and profitable options.
Chairman Jeff Shi and marketing boss Russell Jones, who have taken on ex-managing director Laurie Dalrymple’s responsibilities, will meet next month. Shi is set to make a final decision on what will happen this summer in time for next season.
While Shi has publicly floated the idea of leaving Molineux, it’s understood the club has no plan to build a new home and wants to remain as the heartbeat of their city. They are working closely with council and university chiefs on how best to redevelop the area around the stadium, which could include replacing the subway that links the city and Molineux with a new walkway. Discussions over new hotels and restaurants have been ongoing for some time.
The new short-term improvements mark a change of approach from Wolves, who only last May unveiled an exciting vision of what the stadium may look like in the future.
A year ago, the hope was that work would start on permanently redeveloping the Steve Bull Stand in the summer of 2020. The South Bank would then be doubled into a huge, 10,000-capacity, one-tier stand from 2022.
However, Wolves’ owners Fosun’s desire to make the stadium far more profitable without lengthy work that would temporarily reduce the capacity have led to a new strategy.
From Tim in the Athletic