We [Wolves under Fosun/Jeff/Nathan] have got form for entertaining this type of nonsense though, even if we are not being scammed into doing it as these two did. Mr Motivator or whatever his name was that got priority away tickets for months and a lunch in Asda a couple of seasons ago being a prime example of where we promote this shit.
I work with several football clubs and unless you are genuinely Liverpool, Man United or to a lesser extent Celtic in the UK, it makes not a jot of difference. No one [apart from TWF's own wrong 'un Alan] is moved to follow/monetise a provincial working class town in the longer term because of the like of these influencers. You get a very small increase in revenue from overseas sales and memberships with the signing of a marquee player from a country but an incredibly small increase in revenue from a You Tuber or Mexican wrestler.
When Man City signed Haaland, their Overseas Membership (pack of goodies, a programme and access of additional media content) in Norway rose to 458. That's not a typo. It's now down to 252. A 'pack' and membership costs circa £50, depending on the one chosen, so 252 x £50 pays about 6 hours of his wages. The profit pays about 2.