It’s really not rocket science. Jeff has become entitled- to be in the PL which (in his mind) gives him free reign to do anything he likes (and he certainly doesn’t like football) so now he’s off playing the entrepreneur trying to diversify his business model into all kinds of pet projects and fads.
He really doesn’t get it: we are not entitled to anything, the default for clubs like Wolves, Forest, Leeds, is to be a yo-yo club, and often this means more yo than yo.
With his current ‘just enough’ strategy he’s one serious injury from relegation, his castles made of sand being washed away, and his e-sports empire becoming a sad parody of what he had hoped.
He will then be faced with a stark choice between adopting Ipswich’s business model or being down on his hands and knees begging Nuno to come back and bring some knowledge of how to get a point with him.
Cocky patronising Jeff will soon be a thing of the past. Let’s hope the collateral damage to the club is minimised and fans of other clubs don’t cotton on and start making up songs about evil geniuses.