MARKakaJIM
Contrary Mary
- Joined
- Oct 3, 2010
- Messages
- 24,554
- Reaction score
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Yep, and it is in Darlo. You have a point about marketing as even though I am proud of part of my ancient family origins in Darlaston Green, I don't think that Ikea Darlaston would have passed the credibility test.
It was just about getting people to identify their 'local' store quickly, I think there were only about 10 stores in the country when they first made those changes and Wednesbury would've been the closest for most people between Shrewsbury and Milton Keynes but I doubt half the people in that catchment area had any idea where Wednesbury was to make that decision to go there. Call it Birmingham instead and suddenly majority of those people would recognize it as their closest store even if that's not really where it is.