It's going to be really hard to build brand wolves, we've not been consistently successful for 70 odd years, and fairly successful for 50 years, most of that time we've been an average/poor team in the old industrial Midlands, that's a very hard sell for any brand to start from.
First off we need to stay in the premier league, gets us seen around the world, then if we can build on that by getter a better team, which then brings better players, regular wins against the "big six" and cup runs build up our profile, which brings in bigger better sponsorship and more money.
Step after that is obviously European competitions and again it's a start small and build, this all takes time and money, you have to keep investing to keep building, and it's looking like that's failing at the first step of building, whether that's Jeffs problem for not asking fosun for money, or fosun realising its a bigger spend than they thought, who knows?
You could come from our history side of it to build the brand, we were innovative on the playing side under Cullis, there's the invention of European football was down to us, as was playing under floodlights, you could push the sort of quirky side, with the wolf head( which like it or not, is distinctive) our gold colours and the whole pack thing, which again is divisive
