Seems strange that they just leave it down to the franchises to decide who gets what money, its a big risk to potentially have this kind of disagreement every time and then theres no football for anyone, why just set up something where money received is based on last years league position or something.
They don't do that because that inherently builds inequality into the system. They try and establish a much fairer way of distributing the money that doesn't favour the teams from the large market areas but allows small market teams to remain competitive. If they didn't, teams like Green Bay, Pittsburgh, New Orleans would NEVER stand a chance of winning the Superbowl you would always have New England, New York, Miami and Dallas winning it.
The current lockout is down to 2 things, the 'on the surface' issue and the deep seated problem underneath:
1. On the surface it is about the share of TV revenue between the players and the owners. The players want 48% of revenue to go towards players salaries, injury compensation and retirement benefits. The owners want that amount down to 45%. The players threatened to strike (they've done it before) so the owners, in order to not hand the advantage to the players instituted a lockout which means players are not allowed anywhere near team facilities or coaches. Advantage owners, they have dictated terms. The problem is now that the season is drawing closer neither the players or owners are giving any ground.
2. Underneath all of this, is that some of the owners want to cap how much a team can spend on salaries based on TV revenue alone, whilst other owners want to cap salary spending based on total revenue to the league. Clearly, the first scenario benefits the large market teams because they generate a huge amount of extra revenue from corporate suites and large stadiums and advertising which goes straight to the owners. The smaller market teams get squeezed as the cap salary cap rises year on year and the proportion of their revenue that is profit is squeezed to almost nothing, threatening their existence. The second scenario means that smaller market teams can continue to remain competitive as the rising salary cap is also matched with rising profits.
Essentially the very fabric of the NFL is under threat if the large market owners get their way. Many small city teams like Cincinnati, Buffalo, St Louis, Cleveland, Jacksonville will ultimately face extinction and the NFL as a league of parity will cease to exist. For a competitive future for the NFL this current Collective Bargaining Agreement is crucial and neither side is willing to back down apparently. Bad news for NFL lovers all round.