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We use Covid as a reason but not sure it impacted us as much as they state (using a scale of 1 to Everton, we are probably a 4).Yeah, but i think the change to this plan has come as a result of Fosun struggling since covid.
Fosun wiped out our debt to them to help on that front, in terms of our accounts.
It's mainly Jeff's masterplan which is to make us an investment opportunity for others.
So he wants us to do all the things off the pitch to increase a brand and maintain a Prem League team and have zero debt. Making the Sports/Entertainment Division of Fosun not just about the football team but all linked to the name, then we get investors or we go down the route of shares.
It's a great plan that can crumble easily if the football team is neglected.