Deutsch Wolf
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- Oct 16, 2009
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You wonder what the point of it all is when these are the people who are voting.
The nine middle-aged men sitting round the table in the Holiday Inn were stumped. They had just been asked to name the chancellor of the exchequer.
“I can see him now, slim build…”, said one.
“Old guy,” said another.
“He’s rich.”
“Oh, God who is he?”
Eventually, they were given the right answer: Philip Hammond.
BritainThinks, a research and strategy group, held three separate focus groups last month in Southampton and Barnet, involving mostly self-employed or white-collar “swing” voters. They wanted to find out what people think about politics in 2018 — and, in particular, how they feel about the Labour party’s policies under Jeremy Corbyn.
BritainThinks also carried out a survey this month of more than 2,000 eligible voters as part of its research, which showed that just two in five people could name Mr Hammond as the current chancellor.
But the majority surveyed supported Mr Corbyn’s manifesto pledges, including plans to increase taxes, strengthen workers’ rights, crack down on executive pay and nationalise utilities.
For example, 55 per cent of respondents “strongly” agreed that taxes should be higher for people earning over £70,000 a year. Just 9 per cent of respondents “strongly” disagreed.
Thirty-nine per cent of respondents “strongly” backed a 20:1 cap on the ratio between an employer’s highest and lowest-paid workers, while just 8 per cent “strongly” opposed one.
Voters’ views on Labour’s business policies
In the focus group in Southampton, the men were also keen on a cap on the difference between the pay of executives and their employees, and the nationalisation of the water, energy and rail industries.
But when asked whether the policies belonged to the Conservative or Labour party, three quickly replied in succession: “Conservative”.
When the men were told that the policies belonged to Mr Corbyn’s Labour party, not Theresa May’s Conservatives, they went cold, with one calling them “rubbish”.
“Their sums don’t add up,” said another participant, adding: “Although we haven’t seen the sums. We’re assuming they’re not going to add up.”
Another said the ideas could not be delivered “without ruining the country”.
Their responses chimed with the wider survey, which found that voters believed that the Tories were the best party for big business, the economy and securing a good Brexit deal — even if they disagreed with their policies.
But when the men in Southampton were shown the Tories’ business proposals — including a higher income tax threshold and cuts to corporation tax — they were lukewarm at best.
“At least they aren’t offering false hope,” said one.
“More realistic than the other rubbish,” said another.
“Cutting corporation tax will help the rich get richer . . . at least they’ll stay in this country,” added a third.
In a separate session, seven younger women, all working professionals, were asked to share their thoughts about the economy. None of them said it was a key issue for them when voting.
“My brain doesn’t register much, I don’t have the capacity,” said one, while another said that while politicians “go on about the economy . . . nothing ever changes”.
A third woman said: “The economy is massive, we are just a pinpoint in it, there is only so much you can worry about it.”
The group agreed that Labour offered “change” and was “more in touch” with ordinary people when it came to issues like education and healthcare.
But some of the women said Mr Corbyn was “not a safe pair of hands” and one called him a “try-hard” for attending last year’s Glastonbury Festival.
And when told about Mr Corbyn’s business policies, they were also sceptical, saying higher corporation tax for larger companies seemed unfair — “they are being penalised for doing well”.
One in five respondents to the BritainThinks poll were “strongly” opposed to the idea of lifting the corporation tax rate on large companies from 19 per cent to 26 per cent. Just over one-quarter were firmly in favour.
All of the women questioned Labour’s nationalisation proposals — but few grasped what the policies would entail.
“It is going private, isn’t it? We don’t want that,” said one, while another asked if the programme would be funded by private investors.
Even after they were told that nationalisation meant utilities would no longer remain in private hands, they were uncertain.
“It sounds like a massive financial cost,” said one.
In general, both the men and women in Southampton saw the Conservatives as untrustworthy, out of touch and elitist.
But while they believed Labour was more “caring” and offering “change”, the swing voters said the party was populist, pandering to the biggest audience and saying anything to get elected.
That was also the case in Barnet, where BritainThinks interviewed an older group of women who saw Labour as strong on the NHS, housing and education but weak on Brexit, business and the economy.
One woman summed up the group’s sentiments, saying Labour just “says what you want to hear” without thinking “where’s the money coming from”.