pavlosmacwolf
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- Nov 26, 2009
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Itnis the basic principle of marketing and has been for years.
It doesn't matter too much if the the brand (the wolves logo) actually pays wolves that much, what his important and fosun will know this, is that if the other areas the logo is being used are expanding, fosun will have to be sure the football club does well, or they are simply reducing the brand value slowly but surely.
The only way out of that is to let the origin of the brand I.e.wolves fc dissapear all together so no comparisons can be made.
Worldwide branding does not allow for one venture of the global brand to be an obvious failiure, and it ain't that easy to hide a football club, even if they are in division four.
Fosuns branding worldwide of the wolves logo will accept a mid table footie team, but i cannot believe for a minute they will accept a relegated one.
Ever seen mars or coca cola for example keep a failed brand around for a second longer than necessary?
It doesn't matter too much if the the brand (the wolves logo) actually pays wolves that much, what his important and fosun will know this, is that if the other areas the logo is being used are expanding, fosun will have to be sure the football club does well, or they are simply reducing the brand value slowly but surely.
The only way out of that is to let the origin of the brand I.e.wolves fc dissapear all together so no comparisons can be made.
Worldwide branding does not allow for one venture of the global brand to be an obvious failiure, and it ain't that easy to hide a football club, even if they are in division four.
Fosuns branding worldwide of the wolves logo will accept a mid table footie team, but i cannot believe for a minute they will accept a relegated one.
Ever seen mars or coca cola for example keep a failed brand around for a second longer than necessary?