YoungWolf
World Cup 2014 PTG Champion - Not actually that Yo
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Dunno if anyone has seen the athletic article about gambling sponsors but wasn't encouraged by this bit about ManBetX
Leo Ma is a branding director for one of the biggest betting groups in the Philippines, with substantial experience negotiating deals between gambling companies and Premier League football clubs.
He says he once tried to obtain a UK gambling licence for a company directly but it was a “hard, complicated and long process”. But paying a middleman to acquire a “white-label licence” is not nearly as onerous. “You just pay a service fee,” he says.
ManBetX, which sponsors Wolves’ shirts, has an arrangement with Vivaro Limited, a company based in Malta which last year was fined more than €700,000 by the Maltese authorities after violating 10 provisions of that country’s Prevention of Money Laundering and Funding of Terrorism Regulations.
Gambling consultant Bowden says such offshore intermediaries will run all the functions of the website — taking bets, paying out winnings and interacting with customers — despite the fact that very few people probably use this service because the substantive business is based in Asia.
As a UK consumer, it is possible to place bets through most of these websites (Villa sponsor LT being an exception, with a placeholder website that doesn’t function at all). But this is not the real business being advertised.
“The brands’ UK-facing business could ultimately just be a small marketing team, or even just a single guy in an office who deals with the white-label provider,” says Bowden. “The Asian bookmakers are typically not targeting a UK audience at all.”