Lord Knows
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Coronation Street stars accepted bogus beauty and health products which they then mentioned on Twitter.
Programme-makers are said to have set up a fake brand called Puttana Aziendale, which translates from Italian as "corporate whore".
They gave away an anti-ageing skin toner and an energising bracelet.
Soap actresses including Catherine Tyldesley and Brooke Vincent were pictured carrying bags for the fake brand at the event.